Brief: Launch the new Home Plan that allows you to customize your benefits based on what you like from gaming, to entertainment and sports.

Idea: We are not here to tell people what they like, they know best. That’s why we give them the flexibility to build their Home Plan the way they like. Allowing them to enjoy their home, their way.

Market: UAE

Credits: TBWA/Raad©2024.
Team: Daniela Aguirre and Julian Perico