Brief: Create awareness around the subject of counterfeit car parts and help people avoid them.

Idea: When the offer on the car part sounds too good to be true, it usual is. Asking the mechanic WHY the part is cheaper than usual, comes with no warranty, or does not last long… will get you to the bottom of it.

Markets: UAE & KSA

Credits: in partnership with Ayman Shehade. TBWA/Raad©2023. Production house: Rush