Ariel Real Life Testimonials - Campaign

Brief: With previous detergents you had to choose between removing stains or preserving colours. But with the New Ariel Gel, you don’t have to compromise.

Approach: Celebrating Real Women & their Real Stories. Modern and successful women whose colourful clothes play an important role in their success, tell stories about Ariel Gel being able to remove the stains and keep the colours bright so they can shine their colourful personalities to the world.

Markets: South Africa, Egypt, Lebanon and Expats living in the UAE.

Credits: LeoBurnett, Beirut ©2018-19.