Ostrich' Candelabra, François Rémond (1747-1812), bronzesmith, 1782, chased and gilt bronze, Versailles, Musée national des châteaux de Versailles et de Trianon, deposit of musée du Louvre, Photo © Château de Versailles, Dist. RMN-Grand Palais / Christophe Fouin
Louvre Abu Dhabi - Versailles & the World exhibition
Brief: Promoting the new exhibition at the LAD museum, by focusing on the theme at hand: Versailles “A place of cultural exchange from east and west”.
Executional Idea: Mirrors are a great symbol of Versailles and its famous hall. They were used to reflect light and bring in a feeling of grandeur. As a tool of reflection, we used it to showcase the infinite impact that Versailles has had on the world, and how cultures reflected on one another in that place.
Markets: UAE (including expats and visitors)
Credits: Publicis ME, Dubai ©2021. Production house: Fgreatstudio.com
The Trailer
It take us through the many artifacts and paintings from the exhibition as they are reflected infinitely onto a re-imagined hall of mirrors. The infinite reflections are also heard through the echoed sounds in the music.
The narrator poses three questions about the three main topics of the exhibition:
Influence of art from east to west. Europe’s admiration of exotic fruits and animals. Scientific discoveries and findings that came to be, due to the cultural exchange.
Astrolabe, Muhammad ibn Ahmad Al-Battuti Northern Africa, Morocco,1726-1727 Cast brass, silver nails, Louvre Abu Dhabi, Abu Dhabi © Department of Culture and Tourism - Abu Dhabi / Photo Thierry Ollivier
Pourer, China, 17th century, partially gilted silver, Versailles, Musée National des Châteaux de Versailles et de Trianon, Photo © Château de Versailles, Dist. RMN-Grand Palais / Christophe Fouin
Pineapple in a Pot, Jean-Baptiste Oudry (1686-1755), 1733, oil on canvas. Versailles, Musée national des châteaux de Versailles et de Trianon, Photo © Château de Versailles, Dist. RMN-Grand Palais / Christophe Fouin
Set of three “egg” vases with Chinese-style decoration Louis-François Lécot (active from 1763 to 1765 and from 1772 to 1802) Jean-Claude Chambellan Duplessis (1730–1783) for the mount Sèvres, Manufacture Royale de Porcelaine, and Paris, 1775–1776 Hard-paste porcelain, chased and gilt bronze Photo © Château de Versailles, Dist. RMN-Grand Palais / Christophe Fouin
Opening Event
An interactive invitation card that features the hall of mirrors as a symbol of Versailles. In that image hides a real reflective surface acting as a mirror and enabling the guests to see themselves present at Versailles. The invite comes with a mask which helps transport people into that past era, and is the perfect prop for an instagrammable visit.
“Look at your reflection and let your imagination transport you to Versailles”
Fun Facts!
Telling the fun stories behind the artifacts in the aim of relating to a younger audience. The approach: Fun and engaging storytelling that draws parallels with today’s world.
